Cortez Berlanga
A global service firm
Background
During the last few years, Cortez Berlanga has become one of the fastest-growing global service firms, this is through success with the commitment to its clients based on respect, honesty, professionalism, leadership, and security. The firm has constantly grown through its contribution to society, having a strong commitment to contribute to the general well-being of society. Cortez Berlanga's efforts are continually focused on what else they can do for their clients and society.
Challenge
The global firm has noticed the importance of going a step further, being different, and challenging the professional services segment, empowering its efforts and commitment to the planet, society, and governance.
Hova Brands worked with Cortez Berlanga in the creation of a brand strategy that would define the course of a new image, which will communicate their values and the great global vision that characterizes them and involves each of their stakeholders to take their services to the highest level. high or tall.
Since its founding, CB has been a transformational firm with growth, commitment, and talent.
Being a responsible and conscious firm implies an evolution in each of its processes and methodologies. Through in-depth industry research, interviews with each of its stakeholders, and identifying new markets, we concluded by introducing its brand positioning as "Bringing the new excellence".
This idea emerges as a new work culture for the firm, a new excellence where commitment to its clients, society, and the planet is involved. In this way, they highlight the responsible way of doing business together with the high standards that the firm has to solve complex problems.
We knew that Cortez Berlanga needed a unique and high-value transformation in his image, a symbol that would distinguish him, that would represent the change between his present and future, that would be part of his history and his growth.
Solution
The designed logo represents the importance that the firm has towards the commitment to its stakeholders, its isotype the perspective towards the future, and a color palette that reflects the keywords such as sophistication, innovation, reliability, and excellence.
The brand is inspired by quadrants that reflect its legal, accounting, and consulting services. Its visual system is optimized to reflect the growth in recent years, the arrival in new countries, and the talent that is the heart and foundation of the firm.
Cortez Berlanga introduces his new work culture, through a brand that reflects each of his stakeholders in it.
For the release, we have prepared a global activation where each of your brand assets is released on the same day. A new global site that will transform the user experience, social networks prepared to mark a new beginning, and interactive videos that imply strategy, planning, and execution, make this project a success story.
